This project showcases our high‑end 3D CGI product renders for a fictional coffee‑house brand, featuring both hot and iced beverages. The goal was to create ultra‑clean, photoreal hero visuals that highlight brand identity, beverage texture and material quality — all without the limitations of traditional photography.
By blending premium shading, fluid simulation, precision lighting and brand‑accurate detailing, we produced a pair of product images that feel handcrafted, appetising and campaign‑ready.
These visuals demonstrate how CGI can transform everyday drinks into high‑value marketing assets.
Our studio brief required a set of CGI visuals to showcase two product types — an iced coffee and a crafted hot latte — each presented in brand‑specific takeaway cups. The task was to:
The final result had to feel premium, appetising and aligned to the brand’s artisanal positioning.
Our production workflow focused on realism, detail and brand consistency:
The result is a pair of hyper‑realistic visuals that maintain a consistent aesthetic across the product line.
The final CGI renders deliver clean, polished, hyper‑appetising visuals that elevate the brand’s retail and marketing presence.
The iced coffee feels refreshing with crystalline ice and silky cream movement, while the hot coffee presents a premium, crafted feel with elegant latte art.
These visuals are ideal for:
CGI ensures the brand can reuse and adapt these assets indefinitely — no melting ice, no reshoots, no waste.
If you have an upcoming 3D Illustration project we would love to hear from you
Or schedule a call
If you have an upcoming project you would like to discuss, we would love to hear from you. Send us a message or book a call.
Or schedule a call