SERVICE

High End CGI Images for Brands, Campaigns and Visual Storytelling

We create photoreal CGI images and stylised visual content for advertising, campaigns and brand communication — delivering complete creative control where photography is limited or impractical.

Senior Led CGI Studio • Trusted by Global Brands Since 2007 • UK Based

Trusted by leading brands and agencies

CGI Images

CGI Images for Scalable Brand and Product Communication

At Imaginar, CGI images are delivered as a core visual capability for brands and agencies that require accuracy, consistency and control in how products are presented.

We create CGI images to support launches, campaigns, ecommerce, packaging and technical communication — often before physical products exist. Still imagery is developed alongside product visualisation and animation, ensuring all visual assets share the same accuracy, proportions and material behaviour.

By structuring CGI images as part of an integrated CGI workflow, rather than as isolated renders, we enable visuals to be planned early, reused efficiently and scaled across multiple channels and formats.

CGI images designed for clarity, consistency and long term use.

What are CGI Images?

Defining CGI Images

CGI images are digitally created still visuals that offer greater control and flexibility than traditional photography. Built from 3D data, they enable accurate, consistent representation of products and designs — even before they exist physically.

Types of CGI Images We Create

Campaign and Key Visuals

Hero images for advertising, product launches and brand campaigns where photography falls short.

Concept and Visual Development

Early stage CGI concepts used to explore ideas, treatments and visual direction.

Environmental and Set Build CGI

Products, vehicles or assets placed into fully controlled digital environments.

Technical and Cross Section Visuals

Clear, accurate visuals showing internals, processes or construction.

Lifestyle Style CGI

Photoreal scenes created without location shoots, logistics or weather dependency.

Composite and Hybrid Imagery

Post and Pre production CGI images used to visualise vehicles, components and systems accurately.

Campaign visuals, key art, technical concepts or environments — tell us what needs to be visualised and where it will be used.

Where CGI Images Are Used

How CGI imagery is used across campaigns, content and communication — from launch through to ongoing use.

Common use cases

  • Advertising campaigns & key art
  • Brand and launch websites
  • DOOH and large‑format display
  • Editorial and print
  • Trade shows and exhibitions
  • Sales presentations and pitches

All imagery is delivered channel‑ready with formats, aspect ratios and resolutions included.

Why Brands and Agencies Use CGI Images

Total creative control

Every detail — light, colour, material and perspective — is precisely controlled.

Visualise the unbuilt or impossible

Create scenes before products exist or beyond physical constraints.

Consistency at scale

Maintain a unified visual language across markets and campaigns.

Efficiency without compromise

Avoid location shoots, complex logistics or reshoots.

Freedom to iterate

Refine ideas quickly without rebuilding physical sets.

A considered process built around clarity and craft

1

Brief and Context

We understand your idea, objectives, audience and usage.

2

Visual Direction

Composition, lighting and style are developed to align with brand and message.

3

CGI Image Creation

High resolution imagery is built with realism, control and intent.

4

Review and Refinement

Structured feedback and iterations ensure accuracy and polish.

5

Delivery

Final assets delivered ready for digital, print or large format use.

CGI Images Projects

VIEW MORE FROM OUR OUR CGI Images PORTFOLIO

How CGI Images Help Brands and Agencies

“We need a hero visual before the product exists”

→ CGI key visuals built from references or CAD.

“The concept is impossible to shoot”

→ Fully digital CGI environments and compositions.

“We need consistency across international campaigns”

→ Unified CGI visuals delivered to scale.

“Photography feels limiting”

→ Creative freedom through CGI imagery.

Case Study

CoolSculpting Medical Device Visualisation Campaign

Need:
A clear, engaging way to communicate the technology and innovation inside a complex medical device.

Solution:
Photoreal CGI imagery with cutaway and “small‑world” interior scenes, blending technical accuracy with narrative visual design.

Outcome:
A distinctive visual tool that helped sales teams explain the product more clearly while reinforcing clinical credibility.

ABB Electrification CGI Visuals Global Campaign

Need:
Bold, easily understood visuals to communicate complex electrification benefits across multiple campaign channels.

Solution:
Photoreal CGI imagery using symbolic compositions built from real‑world materials, designed for clarity and flexible multi‑format use.

Outcome:
A scalable set of high‑resolution visuals that delivered consistency and impact across web, print, events and social.

CGI Images vs Photography

CGI Images

Photography

Absolute lighting & scene control

Environment dependent

No location or logistics

Requires physical setup

Easy iteration & adaptation

Reshoots required

Visualise concepts & futures

Limited to what exists

Scales globally

Inconsistent across shoots

When done properly, they are indistinguishable from photography — often preferred for consistency and control.
Absolutely. Lighting, tone and composition are carefully matched to brand guidelines or existing imagery.
Yes. We produce ultra high resolution assets suitable for large format print and display.
Yes. We regularly support agencies on white label or credited CGI image production.
A brief, visual references and usage context. CAD files are helpful but not always required.
Yes—client confidentiality is paramount at Imaginar; we’re happy to sign NDAs upon request.

Have a question that isn’t answered here?  We’re happy to talk through requirements before anything is defined.

Create visuals without limitations

Tell us what needs to be visualised, where it will live and what it needs to communicate — we’ll recommend the right CGI approach.

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GET IN TOUCH

If you have an upcoming project you would like to discuss, we would love to hear from you. Send us a message or book a call.

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